2017 Innovative Individual - Matt Gove
Matt Gove currently serves as Chief Consumer Officer for Atlanta-based Piedmont Healthcare, where he oversees marketing, communications, patient experience, community benefit and government relations for the seven-hospital system. As Piedmont’s Chief Consumer Officer, Matt shapes the system’s approach to healthcare consumerism, working closely with physician practices, hospitals and outpatient services to provide a better understanding of Piedmont’s customers, how to better meet the consumer’s needs around access and experience and how the system can best use emerging technologies to engage consumers. Under Matt’s leadership, the Piedmont team has won more than three dozen local and national marketing awards since 2013, and he has been individually recognized as AMA/Atlanta Corporate Marketer of the Year and American Business Awards Marketing Executive of the Year.
Prior to joining Piedmont, Matt was a core member of the executive team that engineered an $80 million operational turnaround and raised more than $300 million for capital improvements at Grady Health System in Atlanta, helping revive the critical safety net institution. As Grady’s Senior Vice President of Marketing and External Affairs, he helped reposition the Atlanta institution, establishing a new look and feel and reconnecting Grady to business, media and community stakeholders.
Prior to entering the healthcare industry, Matt served as Senior Vice President of Marketing and Communications with Atlanta’s Cousins Properties, a national publicly-traded real estate developer. Earlier in his career, he launched a monthly commercial real estate magazine, covered the real estate industry for Atlanta Business Chronicle and covered health care for the Virgin Islands Daily News. Matt holds a Bachelor’s degree in Psychology from Georgia State University and serves on the university’s Marketing Roundtable.