11Allen Gottfried

Allen Gottfried

Manager, Digital Content at Wake Forest Baptist Health


Allen is Manager of Digital Content at Wake Forest Baptist Health in Winston-Salem, North Carolina and brings an award-winning track record for web and digital products garnered within the healthcare arena, as well as other marketplaces. As a well-skilled and knowledgeable healthcare digital marketing and communications leader with Wake Forest, he focuses on the development and implementation of digital marketing strategies, optimization of paid and organic search, and video optimization (which he has presented on at HCIC). He continually strives to learn and effectively implement new technologies including advanced CRM, e-mail, and personalization tools, to ensure an enhanced user experience across the breadth of the health system’s digital outlets.

Prior to relocating south from his Jersey Shore roots to North Carolina, Allen was with Saint Peter’s Healthcare System in New Brunswick, NJ as the Manager of Internet and Online Strategies, where he oversaw and executed all things digital. A very notable project of his involved the conceiving, development oversight and utilization of an app which allowed parents to upload their newborn baby’s photo for showcasing on a roadside digital billboard situated on one of the heaviest traveled highways in New Jersey. This attention-getting project, which promoted the Saint Peters’ brand, gained major media coverage from outlets including Fox NY and others.

Outside of healthcare, Allen loves spending time with his family and also operates his own freelance business focused on web, digital marketing, and video services that include 360-degree panoramic photo tours, award-winning music videos, local video optimization, and digital marketing consulting to local businesses.

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