Ben Riggs is manager of content at Kettering Health, leading a team responsible for content across all external and internal channels. Riggs brings a journalism-informed approach to healthcare storytelling. His approach emphasizes the role of human stories in healthcare marketing with techniques from narrative nonfiction to craft compelling patient features and team member profiles, for which he’s won a platinum Hermes Marketing Award.
Ben is a recognized advocate for plain language and the connection between storytelling and audience trust. He also led Kettering Health’s Marketing and Communication department’s approach to adoption of generative AI in content — developing its first policy, usage guides, and one of the first public disclosure statements concerning application of generative AI in content by a hospital or health system.
He’s the author of Tell Them a Story, a frequent podcast guest on the topics of writing craft and storytelling, and has been included on multiples lists of writers to follow on LinkedIn. He holds advanced writing and editing certificates from the Poynter Institute and Stanford University, and he studied sociology at The Ohio State University.
