Georgiana Masgras, MA, MBA is Head of Martech at UCLA Health, where she has served in progressive roles over the past 9 years, most recently as Director of Digital Engagement overseeing digital marketing, web and social media strategy, and online reputation for the top-ranked academic medical center in Los Angeles.
At UCLA Health, Georgiana has spearheaded the launch of a best-in-class enterprise web CMS, leading the design, development, content strategy, migration, and seamless end-to-end deployment of the new Drupal platform.
Georgiana has more than 15 years of experience in web and digital transformation, and a track record of driving large-scale digital strategy, omnichannel marketing and digital product development to enhance customer experience and support business growth.
