Mayo Clinic

Innovative Organizations - 2012

Patient education has been part of Mayo Clinic’s mission since the organization’s beginning nearly 150 years ago. In the early 1980s, Mayo Clinic began publishing consumer health information for the general public in the form of newsletters and books.

By the early 1990s, Mayo Clinic recognized the importance of electronic media and began producing CD-ROM titles including The Mayo Clinic Family Health Book. In 1996, Mayo Clinic launched a health information Web site, Mayo Health Oasis, as one of the earliest health information sites on the Internet. The name changed to in 2000.

Now in 2012, the site receives nearly 30 million unique visits per month from all over the world. Proceeds from the advertising and syndication of the site support medical education and research at Mayo Clinic.

Mayo Clinic’s mission is to empower people to manage their health. They accomplish this by providing useful and up-to-date information and tools that reflect the expertise and standard of excellence of Mayo Clinic.

A team of Web professionals and medical experts working side by side produces this site. Through this unique collaboration, Mayo gives the visitor access to the experience and knowledge of the more than 3,700 physicians, scientists and researchers of Mayo Clinic.

Mayo Clinic looks forward to offering enhanced engagement opportunities, delivering Mayo knowledge in the format requested, and remaining a trusted and reliable source of health information for digital decades to come.

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