Andy Gradel is Director of Digital Marketing for Wolters Kluwer Health, where he is responsible for the health division’s digital marketing strategy, defining and executing a digital marketing ecosystem across web platforms to optimize visitor journeys and engagement metrics to achieve business, marketing and technology goals.
Previously, he was System Director of Digital Marketing for Main Line Health, a $1.6B health system located in Philadelphia’s western suburbs. Among his initiatives at Main Line Health, he led an enterprise relaunch of the organization’s digital properties, including implicit personalization and numerous SEO efforts which resulted in substantial increases in user engagement and organically-sourced traffic.
Andy’s digital healthcare experience also includes roles leading digital marketing strategy for Jefferson University Hospitals and nearly a decade overseeing Cooper University Hospital’s web marketing strategy, where he established the organization’s web team.His professional background also includes interactive and traditional marketing roles within the music, radio and concert industries. He also held on-air positions at a number of radio stations throughout the Northeast, before realizing it’s really hard to be entertaining when you only have 20 seconds to talk at a time.