With nearly 30 years of experience in healthcare digital strategy, Rachelle has been at the forefront of how technology, marketing, and patient experience intersect. She has led strategy and growth for leading organizations, including Loyal, Perficient, StayWell, and Greystone.net — helping hospitals, health systems, and physician practices embrace innovation while staying grounded in human connection.

Before founding HealthStack Partners, Rachelle served in executive leadership roles, guiding digital transformation initiatives across healthcare and professional services. Her work focuses on helping organizations create meaningful, measurable digital experiences that connect patients with the care they need and help physicians attract the right patients to support professional fulfillment and business success.

Her perspective is shaped not only by decades in the industry but by real-life experiences navigating the healthcare system for herself and her family. Those moments inspire her belief that effective digital strategy starts with empathy — and that when healthcare works better for people, everyone wins.