Greystone.Net announced today that Ben Riggs has been named the 2025 recipient of the Healthcare Internet Hall of Fame (HIHOF) Rising Star award. Riggs will be honored at a ceremony on November 9, 2025, at the annual Healthcare Interactive Conference (HCIC) in Las Vegas, Nevada.
This award recognizes and celebrates individuals in the healthcare Internet industry who have been active between 3 and 5 years, shown significant career growth and received attention within and outside their organization. Georgiana Masgras, Head of Martech at UCLA Health, won the award last year.
Ben Riggs is manager of content at Kettering Health, leading a team responsible for content across all external and internal channels. Riggs brings a journalism-informed approach to healthcare storytelling. His approach emphasizes the role of human stories in healthcare marketing with techniques from narrative nonfiction to craft compelling patient features and team member profiles, for which he’s won a platinum Hermes Marketing Award.
Ben is a recognized advocate for plain language and the connection between storytelling and audience trust. He also led Kettering Health’s Marketing and Communication department’s approach to adoption of generative AI in content — developing its first policy, usage guides, and one of the first public disclosure statements concerning application of generative AI in content by a hospital or health system.
He’s the author of Tell Them a Story, a frequent podcast guest on the topics of writing craft and storytelling, and has been included on multiples lists of writers to follow on LinkedIn. He holds advanced writing and editing certificates from the Poynter Institute and Stanford University, and he studied sociology at The Ohio State University.
“We are excited to identify and honor rising talent in the industry and Ben is an excellent inductee for the representing the next generation of healthcare marketers,” says Kathy Divis, President of Greystone.Net. “His advocacy for plain language, thoughtful approach to AI and talent for storytelling make him a rising star.”
Ahava Leibtag, CEO of Aha Media Group and chair of HIHOF, says it’s rare to find a writer and marketer who is always trying to get better, no matter the tool or topic.
“Ben manages everything — whether it’s people, process and content — through a lens of empathy, creativity and passion for the craft,” Leibtag says. “He’s exactly who our industry needs right now and I look forward to his future years of leadership in pushing our industry by always asking why.”
