As marketers well know, everyone likes a good story. Good case studies are, in essence, good stories. They tell a tale of how a specific customer applied a product, service or approach that addressed a problem or generated desired results.Read More
In this video, Allen Gottfried, Manager of Digital Marketing with Wake Forest Baptist Health, explains why you should take advantage of one of YouTube’s latest product, YouTube Shorts and work it in to your digital media and social strategy.Read More
With the rise of review sites and health-related searches online, it is vital for healthcare marketers to focus on building your organization’s online reputation. And the key ingredient to that foundation is patient experience data.Read More
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