Go Vertical! Adding Vertical Video and YouTube Shorts to Your Digital Media Strategy

In this video, Allen Gottfried, Manager of Digital Marketing with Wake Forest Baptist Health, explains why you should take advantage of one of YouTube’s latest product, YouTube Shorts and work it in to your digital media and social strategy.

This video VLOG will provide you with an high-level overview of the YouTube Shorts product, shooting and editing vertical video, repurposing old content, monetization, optimization and publishing tips to help you take better advantage of this powerful product that YouTube has been pushing out more and more with the continued rise of vertical and short form watchers.

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