Joy, for over 20 years, has worked with leading and emerging technology, healthcare and service industry brands to create, launch and market products, solutions and experiences to B2B and B2C audiences. She has a unique ability to align market potential with tangible business models to build compelling brand platforms that leverage digitally-based, integrated marketing solutions to capture new growth, support partnerships and ultimately deliver a differentiated user experiences.
During her career, Joy has focused on creating distinct value to Fortune 100 companies including:
Currently, Joy is the Vice President of Marketing and Branding at YourCareEverywhere, a unique health and wellness digital platform where patient portals, device and app data, and thought leadership content come together to simplify how a person manages their ‘health world’. With broad experience in business, digital and marketing disciplines, Joy operates as a change agent, combining emerging trends and cross-industry insights to craft solutions that work. She is smart, collaborative and original, bringing a contagious passion to what she leads while building consensus and inspiring others to bring their best.