Blog

Mentorship program

Sharing Our Experience with the Next Generation of Digital Healthcare Leaders

Our new mentorship program isn't only an opportunity to provide digital healthcare marketers with the...
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Future roles

Are You Building a Digital Team for Tomorrow (and Beyond)?

With budget season quickly approaching for many organizations, here are four key digital marketing roles...
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2015 Healthcare Internet Hall of Fame Inductees

2021 Healthcare Internet Hall of Fame Inductees Announced

As marketers well know, everyone likes a good story. Good case studies are, in essence,...
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Case Studies

The Value of Marketing Case Studies When Evaluating Potential Vendors

As marketers well know, everyone likes a good story. Good case studies are, in essence,...
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2021 Nominations

Our Second Decade of Preserving History and Honoring Innovation

With each passing year, we continue to look forward as the industry innovates, inducting leaders...
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Go Vertical! Adding Vertical Video and YouTube Shorts To Your Digital Strategy

Go Vertical! Adding Vertical Video and YouTube Shorts to Your Digital Media Strategy

In this video, Allen Gottfried, Manager of Digital Marketing with Wake Forest Baptist Health, explains...
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Healthcare heroes

How to Improve Employer Brand in 2021

Attracting top talent for your company is not a game of chance. High-quality job candidates...
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2020 Healthcare Internet Hall of Fame Inductees

2020 Healthcare Internet Hall of Fame Inductees Announced

The Healthcare Internet Hall of Fame Class of 2020 has been announced. The inductees will...
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Greeting a patient at the front desk

How Patient Experience Data Will Shape Healthcare’s Financial Future

With the rise of review sites and health-related searches online, it is vital for healthcare...
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